TENSIONE IN: CONSTANT GROWTH AND WORK IN PROGRESS
Quality, price and speed are the brand’s strengths.
COMPANY
STYLE
Ideas become sketches and take shape. Every day new style proposals for surprising, feminine, Made in Italy styling.
CONSTANT UPDATING
Models and prototypes in 10 days. In-house craftsmen communicate in real time with artisans in the industry and turn thought into reality.
FAST FASHION
Showroom, WhatsApp b2b, network of distributors, many different ways to spread the uniqueness of Tensione In taste.
BRAND IDENTITY
Tensione In was founded in 1997 with the intention of dressing a young, feminine and elegant woman. The collections, which are constantly updated with respect to the latest trends, have a refined style with artisanal touches and offer Italian value at the best price.
Tensione In is a Made in Italy always ready to live the contemporary and design the future together with every woman. A brand identity with an unmistakable style that bases its strength on corporate stylism.
The search for materials, fabrics and colours that are always new goes hand in hand with the construction of a contemporary brand that dresses those who seek authenticity.
An in-house production at Kmzero that allows the company to meet market demand and produce in fast fashion times: just 10 days from conception on paper to prototype and release on the market.
Quality, price and speed are the strong points that distinguish the brand.
HEAD OFFICE
Experience becomes product, and as the greatest craft tradition dictates, it is through doing that irreproducible know-how is acquired. This is how the parent company Nika Nika S.r.l. is positioned in Tuscany in an area with a high textile tradition.
Two floors enclosed by an external structure with a completely mirrored façade, where a few functional architectural elements design the space: a staircase connecting production with prototyping, large work tables for cutting, hanging racks for studying samples, pallets that organise kilometres of fabric that can be easily moved if necessary.
SHOWROOM
Tensione In chooses Prato for the opening of its executive showroom. The interior design is studied to set up ever new collections: clean lines on the contrasts of natural wood, rusty iron with a touch of steel of the hangers.
A functional concept with an urban atmosphere that hosts continuous new styles where the denim department is distinguished by collection hangers and knitwear furniture that can be selected and purchased directly thanks to the support of an experienced and informed team.
Particular attention is paid to shop windows as a display for the launch of the latest products and styling and a visual merchandising service.
WHATSAPP B2B
Worldwide, in real time and from any digital device. Tensione In style at your fingertips. Not just a promise, but the reality of the service that our WHATSAPP B2B offers.
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